The Perfect TikTok Media Kit Template for Creators
A step-by-step guide to building a one-page media kit that actually converts inbound brand inquiries into high-paying, long-term sponsorships.
Infloura Team
Expert Contributor
Stop Sending Screenshots
When a brand reaches out to your business email asking for your rates, how do you respond? If you are sending them a haphazard paragraph of text attached to two blurry screenshots of your TikTok Creator Tools dashboard, you are leaving thousands of dollars on the table.
A professional Media Kit is the difference between a brand offering you "$100 and free product" and that same brand happily paying you $1,500. It signals that you are a business, not a hobbyist.
Rule #1: The 1-Page Rule
Influencer Marketing Managers review dozens of creators every single day. They do not have time to read a 12-page PDF about your life story. Your entire media kit should fit on a single, well-designed 8.5x11 vertical page (or a short, clean Notion link).
Here is the exact anatomy of a high-converting 1-page TikTok Media Kit.
Section 1: The Bio Header
Keep it brief but highly descriptive. Who are you, and who is your audience?
- Bad: "Hi guys, I post funny videos and lifestyle vlogs!"
- Good: "I am a 24-year-old creator based in Austin, TX, specializing in tech gadget reviews and productivity hacks for college students and young professionals."
Section 2: The "Hero" Metrics
Do not clutter the page with every single stat. Highlight the top 3-4 metrics that actually matter to a brand buying a TikTok sponsorship.
Followers
125K
Avg. Views
45K
Engagement
6.2%
Monthly Reach
2.1M
Section 3: Demographics (The "Who")
If a skincare brand wants to sell anti-aging cream to women in their 30s, and your audience is 80% 15-year-old boys, the deal is dead anyway. Be transparent. List your:
- Top 3 Countries (e.g., US 65%, UK 15%, CAN 5%)
- Gender Split (e.g., 60% Female / 40% Male)
- Dominant Age Bracket (e.g., 18-24 years old)
Should You Include Your Rates?
This is a massive point of debate in the creator economy.
Our recommendation: Do not put static rates in your main PDF.
Every brand has a different budget, and every campaign has different requirements. A 60-second dedicated integration where the brand gets Usage Rights to run your video as a paid ad for 6 months should cost 3x to 5x more than a standard 30-second shoutout.
Instead, include a "Services Offered" section:
- Dedicated TikTok Custom Videos
- UGC (User Generated Content) Creation for Brand Ads
- Link-in-Bio Affiliate Placements
- Cross-platform posting (IG Reels + YouTube Shorts)
End the document with: "Custom packages and detailed rate cards available upon campaign scope review."
Not sure what to quote them?
If you get an email asking for rates, do not panic and underprice yourself. Use the Infloura Sponsorship Estimator to generate an objective, data-backed quote based on your average views and specific niche.
How to Build It (For Free)
You do not need to hire a graphic designer. Go to Canva.com and search "Media Kit". Pick a minimal, dark-themed (or clean white) template. Delete half the clutter they put on the template. Replace it with your high-quality profile picture, your stats, and save it as a PDF. Done.
When a brand emails you, attached the PDF and reply: "Thanks for reaching out! I've attached my media kit below. Let me know if you have a specific campaign budget in mind, and I'd be happy to put together a custom proposal."
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